Downloading quantities
- 55% of people from a computer literate demographic claim to download 'rarely' (a few tracks a month)
- only 4.5% said they did 'a lot' (Over10 albums per month)
Downloading method
- 47% of people responded saying their main method of acquiring illegally sourced music is via torrent sites.
- 30% share locally, either by exchanging files on a Local Area Network or by swapping physical media (CDs or external hard drives)
Consumption
- 49% of people from a computer literate background consume music from a player on their computer, eg iTunes or Windows Media Player
Reasons for not downloading
- Most people cited the reason for not downloading as the convenience of having a CD
- Reason for not paying for music
- Majority of people, 24% cited their reason for not paying for the music they were downloading was due to it'd difficulty to find in mainstream shops or online retailers.
- 22% agreed that they would pay, but they feel it's too expensive.
- Of those 22% the majority also responded saying they only download 'rarely', a few songs a month
And why use a computer literate demographic? I want to find out of people's knowledge and competency on computers affects how they download. In other words, is a limiting factor on people's illegal downloading activities the ease at which it is possible?
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